An indirect distribution approach is a chain of intermediaries through which a product moves to be made available for purchase by a consumer. An indirect distribution channel typically involves a product going through additional stages as it moves through manufacturing from distributors to wholesalers and then to retail stores (Business Dictionary, 2016). The use of intermediaries and indirect distribution allows a company to focus on the product like a computer and instructs resellers to distribute the product to customers already using the developed channels, saving the company time and money. Indirect distribution allows resellers to use existing skills, knowledge, and resources to best fit the business by bringing computers to market while sharing product lifecycle risk (Richardson & Gosnay, 2010) . Indirect distribution allows the computer company to use the existing network of stores already established in the markets and to use another company's resources while reducing the company's overall costs. When the company uses intermediaries, who should be considered partners, as soon as they get paid for the order, the wholesaler or retailer takes title to the product and