Topic > Global Film Industry: The Influence of Bollywood on…

Over the years, Bollywood has emerged as its own distinct identity in the global film industry. Bollywood is the global leader in film production with a staggering 27,000 films and thousands of short films. ( Pillania 1) However, Hollywood is still the leader in terms of revenues generated. Due to the growth of the Indian market and globalization, Bollywood has made its way to international markets. Globalization is often misrepresented as the growing influence of Western culture in the world and therefore we tend to say that Hollywood is influencing Bollywood to a large extent. An argument can be made to justify the validity of this statement. However, this article aims to present the influence of Bollywood on Hollywood in terms of music, dance and visual representation. This article deals with a specific part of globalization, providing evidence that it is not only related to the spread of the influence of Western culture but also of Eastern culture. Feature film produced in 2009 Courtesy of UNESCO The production of Indian films began in the early 20th century and were, just like American films, in black and white. The first film produced with sound was Alam Ara, released in 1931 and directed by Ardeshir Irani. The first color Hindi film was released in 1937, known to be the beginning of the "golden age" of the Indian film industry. It has been called the golden age due to the release of a lot of Indian classical music and popular films being released. In the 1970s the Indian film industry surpassed the United States as the world's largest producer of films. Since then, it has acquired its own identity and is now called "Bollywood", which is a simple combination of two words, Bombay (now known... middle of paper... rowing)." The Huffington Post. TheHuffingtonPost.com , 14 February 2014. Web, 5 May 2014. .Matusitz, J. and P. Payano "Globalization of Popular Culture: From Hollywood to Bollywood South Asia Research 32.2 (2012): 123-138." The Globalization of Bollywood Dance." Interrogating Dance Globalization.Web.5May2014, 2013. Print.Schaefer, David J. and Kavita Karan. "Bollywood Cinema at the Crossroads: Tracking the Dimensions of Globalization in Postcolonial Popular Hindi Cinema." Communication by mass and society 14.6 (2011): 700-719.