Wang's Fortunel Tea, marketed as Wanglaoji in China, which was China's leading soft drink giant with a 90% market share in China's herbal tea industry. The company can proceed with product development by implementing new marketing strategies, so as to gain a leading position in the Chinese market. Wang's Fortune Tea saw a drastic increase in its sales when the world was suffering from SARS (Severe Acute Respiratory Syndrome). This herbal tea was widely consumed because it was considered a Chinese medicine. This is how the company broke its regional image and developed as a major national brand. Wang's Fortune Tea can continue its current product-based marketing strategies and implement some others to gain its market share. This tea was primarily known as a health drink rather than a soft drink. To avoid this perception among the Chinese people, Chinese consumers can be educated about it and this could be done by implementing various effective advertising strategies and must conduct several surveys and builds campaigns for its products with the help of TV commercials, promotions, radio and newspapers, thanks to which customers will be informed that Wang's Fortune tea can also be consumed as a non-alcoholic drink. But the promotional slogan that says "Healthy family is always with you" is not very clear and has not improved herbal tea consumption. Besides that, in some areas, surveys showed that this tea was simply regarded as cold water, and few Chinese had no idea that it had internal fire problems. Besides that, the need to reduce this internal fire already existed in Chinese medical products. Despite all these problems faced by Wang's Fortune Tea, it was able to give a papery taste... halfway. Wang's Fortune tea can design soft bag packaging, which can replace traditional bottles and cans. It can also offer double-chamber bottles, which are trendy and attract younger customers. Since there is only one product line for the company, it can diversify and develop a new product line, so that it can attract new customers, who are concerned about other health benefits rather than simply decreasing the internal fire concept. But these marketing strategies might be expensive and might take a long time for the company to implement them and gain profit in market share. The company may also acquire and merge with other small or large companies that are regionally strong brands, but not recognized in the Chinese market, to gain its own market share. But this could risk a decline in the image of Wang's Fortune Tea brand.