Boston Beer Company is able to obtain relatively low-cost funding for its working capital and expenses. The company is constantly looking for the lowest cost items without compromising the quality of its products. The company has thrived and been able to expand to become successful because of its ability to achieve this goal. The company has excellent information system support to be able to make strategic and routine decisions. They research and examine every available option before committing to purchasing or contracting with companies to ensure that they are able to make the best quality product at the lowest costs. Relationships with interest groups and public policy makers have been one of many things the Boston Beer Company has sought to maintain and expand. The company realizes that these relationships are critical to the company's future success. Being in the beer industry, policies and public opinion can influence changes in future policies and procedures that would affect the industry. Developing and maintaining relationships with interest groups and policy makers could prove very beneficial not only to the company but to the beer industry as a whole. Boston Beer Company's corporate citizenship and public image is one of the things the company has been very successful at doing. The company has introduced several more environmentally friendly procedures and also tries to recycle as much as possible. They reuse bottles; crates and anything else possible to not only save the company money, but also to help the environment. The company also helped create and retain approximately 300 jobs through Samuel Adams Brewing… middle of the paper… them. Expanding into other areas of the world is something the company is constantly considering. Expanding advertising and marketing to reach those individuals in the United States who have not “experienced” the craft beer industry is an ongoing tactic the company considers. There are also potential environmental threats that the company realizes and considers while making its business decisions. Boston Beer uses a quality strategic planning system to achieve its business objectives. They have a good system in place that they use when considering future company decisions. They use this system every time they decide whether to introduce a new product to the market. This is one of the reasons why their hard cider managed to become the number one cider in the United States in just eight months.