“Corporate social responsibility”“Companies today are under a microscope. Virtually every aspect of operations is subject to consumer scrutiny.” According to Ogilvy, if CSR issues are managed well, there will be opportunities for a company to build its reputation and differentiate itself. In today's society, what you stand for as an organization matters far more than what you produce, sell, or what services you provide. CSR is commonly used as an abbreviation for "Corporate Social Responsibility". The business plan is about evaluating and taking responsibility for the organization's effects on the environment and impact on social well-being. It is fundamentally a company's commitment to values ​​that benefit society as well as itself and its shareholders. It includes procedures that support community service, charitable giving, fair trade, environmental protection, as well as fair business relationships with customers, employees and business partners. It is important for people to understand that CSR is not charity. It typically concerns how companies make their profits. Integrity employees and appropriate organizational structures are needed to implement good CSR strategies. It is a question of individual and institutional ethics. It's amazing how much power a company can have in a community and the national economy. Many large companies are dedicating a lot of time and money to environmental sustainability programs and various social welfare initiatives that would benefit their employees, customers and the community at large. CSR is about building trust. Trust the brand, the employee, the company to “do the right thing” and trust the product or service. The task of CSR is to prevent morally culpable practices, which can weaken shareholders...... middle of paper ......r.com. Ogilvy Public Relations, 2014, March 22, 2014.Carty, Sue-Lynn. “What are the functions of corporate social responsibility?” ehow.com. eHow, 2009, March 22, 2014. “Corporate Social Responsibility.” Investopedia.com. (I) Investopedia, 23 March 2014 “Risk Management”. marquette.edu. Marquette University, 2014, March 23, 2014.Willkommen, Herzlichen. “What is corporate social responsibility (CSR)?” youtube.com, September 30, 2012, November 23, 2014 Thorn, Heidi. “Benefits of Corporate Social Responsibility”. heidithorne.hubpages.com, Hubpages, February 2, 2014, March 24, 2014. Scilly, M. “Five Dimensions of Corporate Social Responsibility.” smallbusiness.chron.com, Grammarly, 2014, March 24, 2014. Strategic Planning for Public Relations. 2nd edition, Ronald D. Smith, Buffalo State collage. 2005. “Immense Returns from Social Investment.” Ttutc.com, Unit Trust Corperation, 2012, March 24 2014.