Topic > Trends and Issues in Starbucks - 1004

India is known to prefer tea as their main drink, so it would be difficult to say how an Indian would react towards a coffee shop. If Starbucks were to partner with a company that specializes in producing food it could be a risky choice. While branching out might mean an increase in profit, it doesn't necessarily mean it will be successful. Sometimes partnerships that specialize in the same industry don't work, how about partnering with one company that specializes in food manufacturing and one in coffee. This is definitely a risky action to take.P1-11 Biases and errors can significantly influence the decision-making process made by the Starbucks manager, store manager, and Starbucks partner. For example, if Starbucks wants to expand even more, let's say Starbucks wants to open a new store in India, but the partner refuses to invest and chooses to leave due to an overconfidence bias, which means thinking that they know more than how much they actually know, instead of conducting further research, the partner would have missed the chance to make a huge profit if Starbucks had