Topic > Lenovo Case Study - 1198

As a sponsor of the Olympic Games, Lenovo's performance at the 2008 Beijing Olympics earned a high degree of recognition in the GLM TrendTopperTM analysis. The Lenovo brand has continued to improve global visibility and reputation. Since Lenovo has become an Olympic sponsor, it can expand marketing to more than 200 countries and regions. This is beneficial for improving the financial performance of the company. Furthermore, Lenovo promotes itself greatly with the help of the Olympics, also it is a great opportunity to improve brand visibility and reputation. At the same time, it will also be a rare opportunity for businesses to internationalize. In the face of the global financial crisis, Lenovo's business development in China remained stable in 2008. Sales of personal computers grew by approximately 8%, further consolidating its market leadership position. In fiscal 2009, Lenovo (China) sales were up to $7.8 billion, which occupied 47% of the overall revenue. Compared to last year, Lenovo's sales increased by 37.4%. Furthermore, the Chinese market continues to be the main source of sales for Lenovo. China's stimulus measures and subsidy program for the purchase of personal computers greatly promote the demand of the commercial and consumer market, while the consumer demand of notebook computers is more significant. Sales of personal computers grew by 31.9%, according to industry estimates, the market share increased by 1.2 percentage points to reach