It used ethics in the commercial and used credibility. For example, the main character of the commercial, the construction worker, played a very sweaty, thirsty and tired character. This technique was incredibly dramatic as it was used to reach the audience and make the ad more realistic and trustworthy. Diet Coke is truly refreshing, with its cold and fizzy solution, many construction workers and others drink it to quench their thirst and to feel stimulated as it contains a dose of 34 mg of caffeine in each can. The advert was also created with an emotional appeal due to its pathos. He didn't manipulate anyone into drinking it, but the ladies watching the construction worker watched the commercial with strong emotional appeals. While they looked at the coke, as if it were a sacred drink. They had a strong feeling when the clock struck 11:30, when it was time for his coke break, they all ran to the window, as if they were staring at a beautiful adorable angel coming down from heaven. Of all three rhetorical appeals, logos was the least justified one related to the commercial as it was not used in the commercial. The commercial used little to no facts or evidence of any kind. It is not said, for example, that scientists have proven that 15 mg of diet coke makes you work with all your energy or that a doctor has said or a report that clearly states that a diet drink like