Many times, when the football team wins, viewers will feel a sense of happiness, known from personal experience along with fan blogs/reviews. Happiness is not the only feeling that the public is known to feel, but rather there are many difficulties that football teams face or that every individual faces, which can make the public sad or cry. The show really makes the audience feel for each character. Gray argues that television programs have emotional reactions that influence audiences (Gray, 68). By emotional, Gray explains that a viewer can be scared, worried, happy, upset, etc. Some of these reactions can make us cry or make us laugh, in any case they are emotional reactions present when we watch television programs. Gray explains that television can trigger different emotional reactions. Gray also mentions the study of affect and how he is interested in examining the social and cultural roles of television. Gray argues that different emotional responses such as love and dislike change the nature of television. He believes that producers and advertisers are trying to affect us emotionally and develops the idea that advertisers and producers today do everything to hit the central nervous system of the public in order to get a lot of attention (Gray, 69). During Friday Night Lights, emotional response is extremely prevalent. Conflicts with team members show the real pressure southern soccer teams face. With football being such an important part of Texas cultural life, the show expresses the real-life aspects that athletes face with the high pressure to win during football season. Aside from the football, the coaches and family dynamics are compelling to the audience as we feel the love they feel throughout the episodes. There is also an abiding love throughout the football family