The amount of mishaps, arguments and naughtiness along with the emphasis on beauty ideals and gender roles leaves a bad taste in the mouths of many viewers. At the same time, however, many viewers cannot look away from these scenes of pageantry, train wrecks and scandal. It opened the eyes of millions of people to the undercover world of pageants, but perhaps at the expense of the disturbing sexualisation of girls and the reinforcement of stereotypes, which is