So people's moral behavior and ethical behavior have a role to play in countries and individual choice on their smoking habit. Shunu Sen, managing director of Quadra Advisory, said: "Excess of anything is harmful. Excess of coffee, tea. Whatever", they argued that the ban was unjustified, as the advertising did not promote smoking and that the ban was not right. solutions to be problems, so cigarette companies have expressed concern that the ban would deny them the level playing field they sought. (Philip Morris, 1982-2001, cited in Food, Beverage and