Every good company should take care of its customers. A company that loses its customers is heading towards bankruptcy or financial problems. In self-employed businesses or in companies that participate in procurement, mistakes are often made to the detriment of the company. Here are some business mistakes to avoid and put an end to your company's decline.1. Not in constant contact. A good company should consult its customers regularly. Being in touch means being ready to receive negative and positive feedback, ask what they think of your products or services and ask for any suggestions. Always provide active service and anticipate their needs or problems with their requests. When dealing with long-term or large clients, make sure you have people who communicate with them regularly. Keep in mind that communication with customers is a tool to avoid mistakes.2. Rudeness. It is said that "the customer is always right". This is not always true but the customer is given a certain respect. It doesn't matter what a customer's personality or perceived impression is – they should be treated and valued. Thinking badly of them could lead to offending and customers to think badly of the business.3. Terrible customer service. A customer or customer might be in love with your product or service, but poor customer service will definitely make them turn to your competitors. Don't make the mistake of hiring someone or not providing training for your customer service. Customers would forgive a quick fix to an error, not a long-drawn-out concern. No sequel. The business doesn't end when a customer buys a product. Follow up on the transaction and get feedback from the customer about the product or experience. Customers have the freedom to choose... middle of paper... their own. Also, count on your competitors to make sure they know how your business operates and how you handle customers.12. Under performance. To attract customers and even other business, a company often promises a lot of things and sometimes ends up with less. This scenario becomes complicated as customers have a certain expectation that needs to be met. Creating an impression and expectation should be demonstrated with action, otherwise people will find other companies that can deliver results.13. Telling lies. This is related to the error above. Customers like honesty, not lies. They don't like being sold something they don't want or need. They also don't like being made fun of for a mistake they didn't make. Lying to a customer is almost an instant death wish for any company. Furthermore, they will leave in frustration and never return.