Using social media we will initiate and facilitate back-and-forth conversations in a networked community of current customers and other interested prospects (Bovee, 2012, p.382). With the use of social networks we will be able to broadcast to a large audience, generating awareness of my new product. Using social media won't use money to boot. Personal selling “remains a critically important part of the promotional mix in many consumer and organizational markets.” (Bovee, 2012, p.376) This element will take place in the stores where the product will be introduced. Public relations will also tie into this aspect of personal selling. The ability to answer questions on the spot, interact and get feedback in person will be exponential to your success. I believe that the cost with this form of promotion will be low; approximately 6 working days per week, 8 hours per day, for a total of approximately $480 per week per employee. This number also varies based on the number of stores we supply