Having such a small distribution allows them to have more control over how the product is sold to customers. Heineken operates and produces beer from 9 countries around the world, this is what makes them the most international beer producer. Heineken is located in 178 countries and uses intensive distribution where you can find their products: their museums, gas stations, all major retailers and private retailers, major manufacturers, stadiums, bars, restaurants, night clubs. This allows Heineken to achieve the highest level of market coverage. This means they are able to reach more customers and this will cause their profits to plummet. Price