He won numerous awards for his writings throughout his life, such as the Nobel Prize for Literature, the Irving Kristal Award, and many others. Throughout his career he has been directly involved in literature and has a lot of experience to share. He shows his credibility at the beginning of the essay by telling us the story of some of his book signings. He begins the essay by saying: "It has often happened to me, at book fairs or in bookstores, that a gentleman approaches me and asks me for a signature." His hope is that if he builds a strong ethos at the beginning of the essay, readers will take his word for it because of his rich experience. This little scenario at the beginning of his essay allows us to understand his successes and why it is worth continuing and listening to what he has to say. Llosa provides examples, throughout his essay, of the importance of literature. Llosa tried to convince his audience of the importance of reading and literature. He can do this because he is a very successful scholar in the literary field. He has dedicated years of his life to literature and is seeking to share his appreciation and knowledge of literature with anyone who is interested. He tries to explain to his audience, especially young people, that literature should be more than just a form of entertainment. It should be desired by all people who wish to improve theirs