The legs, one natural and the other prosthetic, would have no meaning if there were no printed words accompanying the image, the message that BMW is trying to convey to readers would not be there . The image draws you to the print, who then explains the point they want to convey to the readers and the image concludes the point they are trying to convey to the drivers of their cars. Since BMW's point of view is that drunk driving can damage more than just a car and a person cannot obtain replacement parts as easily as he can obtain parts for a wrecked car, this point needed both a print that of an image to be convincing. People need visualization of both a natural and artificial leg to make the replacement part BMW talks about attempting