What made this Starbucks a great location for me was the fact that it is near a Cinema City, an In-N-Out Burger, between the Canyon and the high school Esperanza and some gyms. With this knowledge, I thought that the visiting customers would be diverse both in terms of nationality and age. After all, high school students were supposed to be enjoying the last few weeks of summer vacation, and many people seem to enjoy an iced coffee after training. Unfortunately, I was proven wrong when I started collecting my data. Of the twenty people I observed, 65% were Caucasian, 20% Hispanic, and 15% Asian. However, I think it's important to add that during the observation period, most of the other people I couldn't include in the graph were also Caucasian. When guessing age, approximately 55% of customers were in their late twenties, 25% were in their thirties, 15% were in their late forties or older, and finally 5% were under twenty years. Obviously this is just a guess, but since he was talking to his mom about book funding, tuition, and car insurance, I assumed he was a freshman entering college. Luckily they sat at the table next to me, so I could easily observe their interactions. They talked about their finances so openly despite being in public, and that surprised me because my parents often save that kind of conversation for when we get home. Or they spoke in their native language, Tagalog, to avoid any wiretaps in the surrounding area. I listened to the mother make a deal with her son, saying that he would only pay as long as he got good grades because college should also be an investment for his money. Female no. 10 seemed very old-fashioned in her manner and while speaking to her son. One specific example is that before she left she returned to the counter just to thank the employees and bartenders. Why