Total quality management focuses on customer value, its main ideology is "customer satisfaction and recognition is the key to win the market for a long time term, to create value". Therefore, Total quality management requires a customer-centric approach in all business process management, all aspects should firmly establish the "customer first" thinking, not only to produce inexpensive products, but also to provide a broad customer service, so that the company can meet and exceed customer needs and expectations. Samsung has also developed a strong customer focus that emphasizes understanding the needs and wants of the future. “On a macro level, Samsung seeks to understand consumer behavior in a particular country by sending staff to attend MBA programs locally. universities around the world. These “national specialists” also establish a broad connection with many business leaders and potential business partners. At the micro level, they collect customer preferences and incorporate them into product design through a method called "Quality Function Deployment". Samsung always puts the growth and expansion of customers' opinions and interests first, and therefore focuses on discovering customers' needs, and how they can bring value to customers, respecting them and taking care of their customers. Another contributing factor within Samsung's quality management system is that the company researches and designs products based on the customer's perspective. Samsung constantly improves its service system, improves service speed and quality, in order to increase customer satisfaction and promote customer