Show the design and all available apps to convince viewers to like its look. After watching it for a few seconds, Aaron Paul says, "Xbox goes Titanfall." Aaron Paul is proving that Xbox One can do things just by telling it and that Xbox goes to the Titanfall game. As Aaron Paul plays it, it shows the intensity of the game and there is music playing in the background with an upbeat beat to really hype up the audience for the release of the Xbox One. While playing, Aaron Paul says, "Xbox snap TV." This brings up a live soccer match and shows us that the Xbox One can do more than one thing at a time, which shows that even if you're not a gamer, which would be the Xbox One's core audience, you can also get it for other uses or you can play games and do something else at the same time that is appealing to the secondary audience which would be people who might get this instead of an Apple TV, or a Roku box since it has all the features and more of an Apple TV and a Roku box. The fact that Aaron Paul says things on the Xbox One also proves that the Xbox Kinect microphone is way better than the first Kinect they made because everything he says is picked up for the first time even with the game audio in the background and he being a good distance from the Xbox