In the 1997 article Listening to Khakis, published in the New Yorker, Malcolm Gladwell effectively paints a vivid picture of the thinking and science that goes into advertising campaigns. Gladwell begins his article by focusing on the Dockers' advertising campaign for their line of adult men's khaki pants, which he describes as highly successful. This campaign was the first line of successful fashion advertising aimed directly at adult males (Gladwell, 1997). This campaign was cunningly simple and only showed men wearing the advertised trousers with background noise full of men casually conversing (Gladwell, 1997). This tactic was used because studies showed that Dockers' target market felt an absence in adult male friendships. (Gladwell, 1997). The simplicity of the advertisements was accentuated so as not to discourage potential customers by creating a fashion-based advertisement because, based on Gladwell's multiple interviews with advertising experts, males avoid being seen as fashionable or "trying hard." (Gladwell, 1997 Wanting to test this theory, Gladwell analyzed numerous other advertising campaigns based on the same concept; men respond well to the idea of ​​accidentally appearing fashionable or falling into current trends. Although the analysis of other advertisements made Gladwell's theory of the Dockers' campaign more plausible, due to the fact that the multiple advertisements were not addressed in the introduction to the document, to the attentive reader the document seems unfocused and full of tangents Gladwell analyzed the Dockers' campaign in paragraphs 1-14, 29-37, while the other paragraphs focused on ads ranging from other men's fashion campaigns to bottled water ads... middle of the paper... its a huge amount of evidence showing his belief in the success of simple advertising campaigns aimed at adult males. Overall, his claim that males respond better to simple, seemingly straightforward advertisements was well thought out and supported by sufficient evidence. Gladwell successfully provided the right amount of evidence to support his claim and if he had shown opposing views or consumer perspectives, it would only have added to an already successful document. This essay is a perfect example of the importance of a thorough introduction to provide the reader with a concise synopsis of what the article intends to cover. If Gladwell had excelled in both areas he had neglected, this would be an extremely interesting and thought-provoking look at the world of advertising. Works Cited Gladwell, M. (1997). The New Yorker. Listening to Khakis. July 28, 1997. Page. 54.