I think this is this author's way of getting people to relate to him and understand his point of view. Death is something that everyone is terrified of when it comes to their loved ones, but it also states that we could save thousands of lives. So I think Kristof is trying to appeal more to family values ​​when he uses statements involving life and death. He also says we must lead as states. This involves taking a stand, which means using leadership value. I think this is where it tries to reach more independent individuals. It seems like we can make a difference. I have a feeling that Kristof chooses these values ​​to use in his article because they are easily recognizable. From a personal point of view, I can say that family is a highly respected value of mine. One of the things that makes the author's argument so strong is the amount of factual information he uses. From the beginning he states three facts about gun victims to support his claim that we need better restrictions. Also use credible sources like CDC (Center for Disease Control and Prevention). He does a great job of connecting all of his evidence to his claims while providing possibilities for future outcomes. He claims, for example, that by working to make guns safer and tightening the law we could save about eleven thousand lives a day.