Customer and Market Analysis Customer analysis is the evaluation of information associated with the customer's needs, habits, requirements and market trends. This is usually completed in three stages, evaluating before, during and after the acquisition. These phases are typically accomplished through consumer focus groups, gratification measurements, and field testing. Additionally, market analysis can best be described as a comprehensive examination designed to predict or anticipate the direction of stocks, bonds, and commodity markets, typically based on technical data. My company definitely has the ability to address the "experience" aspect of most consumers' needs. Experience is always necessary when working with computers, especially when dealing with endless numbers of malware, trojans, worms, rootkits and corrupt computer problems. While my company will always adhere to all state, federal, and government laws regarding equal rights, that doesn't mean I can't hire people with unparalleled IT experience. After all, consumers want, need and expect a higher level of experience when working with computer companies and repair shops. This is especially true when computers and their endless accessories are becoming even more high tech in today's ever-changing technological world. My company will guarantee that any computer related problem will be resolved no matter how long it takes. Furthermore, this is where experience, dedication and reliable service come into play. The target market for my products and services is limitless due to the countless uses that computers and their numerous accessories offer to the masses. Unfortunately, there are no currently documented statistics on what the average age of computers is… middle of paper… and the marketing mix is ​​undeniably crucial in today's economic infrastructure. Direct marketing along with the push and pull method is also critical to the success of any business, especially if the business wants to be successful. The most important and fundamental aspect of opening, maintaining and managing a business is recognizing and following all ethical rules and regulations. Although these rules, guidelines, policies and regulations are strictly adhered to in most companies, it is hard to deny that people continue to ignore them. However, every single one of my employees will definitely be held accountable for all rules, guidelines and regulations established by the company, regardless of position or authority. Works Cited Nickels, W. G., McHugh, J. M., & McHugh, S. M. (2010). Understanding business (9th ed.). New York, NY: McGraw-Hill Irwin