Serve wins the game.” As Tony Allesandra states, to have a successful business, customer service must remain a priority. It's also proven that shoppers are more likely to return to retailers with good customer service than those without it. Last summer, my mom's best friend was getting married, so my mom and I went to the mall. Once we found a parking spot, we both walked towards Banana Republic; I started walking faster, as if I was drawn like a magnet, and threw encouraging words at my mother to quicken her pace. Before I knew it, my mom and I were walking through the entrance of Banana Republics. The clerk greeted us and asked if we were looking for anything in particular. I told the person who greeted me, named Lacey, about my mother's problem with not having a dress to wear. Lacey immediately noticed my mother's height and age, which would have limited her choices, but she still ended up finding several options that both my mother and I liked. With Lacey's help, the hardest part of this shopping trip was deciding which clothes to put back; my mother ended up wearing a lovely structured gray dress that fell just above the knee accompanied by a modest V-neckline. Not only did Banana Republic sell with its superior customer service, but it also earned my family's trust and free advertising because my mother now recommends Banana Republic to all her friends. In