To build and maintain its competitive advantage, Starbucks has used multiple support strategies. They have well-designed stores that are visually pleasing and welcome everyone through solid infrastructure. Human resource management offers good benefits and helps with the university achievement plan and internships. The company has expanded its technological developments by adding WiFi, phone charging stations, high-tech coffee machines and developing a mobile app. Through sourcing, Starbucks was able to reorganize its supply chain, reduce costs, improve execution, and lay the foundation for future supply chain capacity. The primary activities of Starbucks lead to the creation of the product and the excellent service provided. Through inbound logistics, they select the best quality coffee beans and do not outsource sourcing to ensure quality. They operate and provide their great customer service in over 65 different countries and use outbound logistics selling all of their products only in authorized stores. Finally, they focus on superior marketing and sales to sell their products