Xiaomi is improving its productivity and expanding into new markets. This means that Xiaomi focuses not only on existing products for existing customers, new customers, but also on existing markets and new markets. However, which strategy is more attractive and important for Xiaomi to adopt in the future? Product development or market development? Xiaomi Technology Co., Ltd. was founded in 2010 and is a mobile Internet company that focuses on the development of high-end smartphones. It produces and markets smartphones called Millet. Its main businesses include Xiaomi phones, MIUI ROM, MiTalk and MiBox. Xiaomi pioneered the Internet to develop the mobile operating system, and at least 600 thousand people participated in the development and improvement process. (CrunchBase, 2014) In 2013, one of the founders of Xiaomi Technology Co., Ltd revealed Xiaomi's annual sale. It said that the total sales of Xiaomi phones were 7.19 million units in 2012, and the sales volume (including taxes) reached 12.6 billion Yuan, and the average price of each Xiaomi phone was around 1752 Yuan. (LAI, 2013) In 2013, Xiaomi Phon...