Because if an employee doesn't want in your business that leads to loss of good employees in any business. If your employees do not feel that you or other employees do not respect them, this is another red flag that specifies whether they are employees if managers do not know how to balance being professional with being human. They are professional, they know they can trust their managers to support them when they need it, but they know the employer is human and they feel like you can't spend an entire year telling your employer you thank them for working with your company or are doing a good job. The second is to increase profits in a small business. The first is to increase staff productivity. You need to recognize and reward staff contributions with staff performance reviews. Since your staff is the one selling your business product, you need to teach them sales skills and how to sell products so that customers can come back or so that customers can make more purchases. Second price discounts are a way for new or old customers to return to your business and purchase more items, if your business every two months or on holidays has a promotion that will increase your customer base, e.g. company has a Black Friday offer that is posted