Fan culture is something that has been around for a while, but in the last twenty years, since the introduction of the Internet, it is also something that has changed dramatically. A fan is an enthusiast about something and now the Internet is a good place for fans to gather and build a fan community together, a "Fandom". The Turn Fandom means a community of a group of people who all like the same things, and the Internet has created a place for online communities. Fan culture has irreversibly changed the media industry through the ability to share information and content created by fans. The creation of these online communities has meant that people from all over the world can talk about the latest TV shows, films, books, comics and other forms of content and create groups dedicated to them. The Internet has also become a platform for creating a collective community, where individuals who share common interests can go. “Fans' use of technologies brings a sense of playfulness to the work of active reading” (2010; 12). Digital fandoms are user-driven content creation forums, fans create a variety of things; fan fiction, fan blogs, fan made videos, fan artwork, wiki leaks. Fans create a whole new life, another side of the TV show, movie or book, which is run and used by the complicity of the fans. These fan-made creations don't have to stick to what's canon in the show and can do whatever they want with the character and storylines. However it is a good thing to do, Henry Jenkins refers to the fans who create these things as "Text Poachers". Those fans are now active performers instead of passive consumers. In this view, fans are stealing the content created by the writer. Fans have the power to create... middle of paper......k Twitter the creator can now speak and address their fans directly instead of having to communicate through the media. It is a direct line of communication that allows fans to receive and share information quickly. The media must adapt to these changes. Works Cited • Jonathan Bignell, 2004, An Introduction to Television Studies, New York, Routledge. • Paul Booth, 2010, Digital Fandom, New York, Peter Lang Publishing • Terry Flow, 2007, Understanding Global Media, New York, Palgrave Macmillian • Lelia Green, 2010, An Introduction to new Media, New York, Berg. • Henry Jenkins , 2006, Fans, Bloggers and Gamers, New York, New York University Press.• Henry Jenkins, 2013, Textual Poachers, New York, Routledge.• Andy Ruddock, 2001, Understanding Audiences, London, Sage.• Written and published by Open University, 2002, Social Changes, Oxford UK, Blackwell.