Horton Inc. is the number one homebuilder in the United States according to Professional Builder's 2015 annual list of homebuilding giants; the list ranks builders by revenue and includes the 277 largest builders in the country (2015 Housing Giants). To maintain its ranking and acquire more customers, DR Horton can use big data to better understand future development communities, select the right home buyer - one who is capable of making mortgage payments, provide the own sales agent real-time buyer data and understand the real estate market (O'Brien, 2014). Summary When you're craving a Green Taco, sitting on the couch in your new home while watching Hillary Clinton's campaign commercial, remember that it all could be because you've browsed a couple of food websites and maybe spend a minute or two watch a home builders program on TV. The world of business intelligence is changing with the increase in analytics, intelligence tools and computing power. Companies should leverage these capabilities to differentiate them from the rest of their business