Like every society throughout history, women have always been subject to a key role, which is to be appropriately refined women and well-prepared future wives. In Korean culture, there are three basic principles to follow for a woman to fit the mold of a properly married woman, which are: being a good daughter-in-law, an obedient and devoted wife, and a sensitive and caring mother. (Kim and Song 133). Both Kim and Song explained that, in Korean culture, becoming a wife is the most important stage in a woman's life (134). To achieve this, women turned to their physical appearance and beauty. Being more physically attractive gives women more chances and opportunities to find a suitable husband, which in turn would offer a higher standard of living, especially financially. Men, just like their female counterparts, who want to find a more beautiful wife, also need to be equally physically pleasing. The role in attracting a mate who can provide and support an enjoyable future has a great influence in the pursuit of physical attractiveness and is a primary attribution to this pursuit. Not only does physical appearance help you lure a future husband or wife, but it also helps you achieve your dream career. According to numerous doctors who specialize in cosmetic surgery, the majority of patients who choose to undergo plastic surgery are primarily young women entering the dating scene, getting married, or entering the workforce. Cosmetic surgery has become a vital weapon in Koreans' effort to impress each other and obtain possessions (Choe's "closet"). According to Set-Byol Choi, a sociologist at Ewha Woman's University in South Korea, "as it becomes more difficult to find work, [the Korean people] ah... middle of paper... within their society, and the continuation of lookism will only further this loss of individuality. Exploitation of one's physical appearance and its alteration are mainly catalyzed by the pursuit of wealth and success, rather than by the desire to be "Western". good looks have become key roles in the daily lives of South Koreans, a number of methods have emerged to alter physical appearance Hair, fashion, makeup, modern medicine and plastic surgery have all become means of changing physical appearance and, through the modernization of South Korea, its own physical alteration has been practically accepted. Although it was once a nation with strong Confucian precepts, the people of today's modern South Korea have opened their minds and bodies to the process of physical alterations, all in the pursuit of wealth and success..