Dunkin' Donuts has many strengths that keep customers coming back for more. One of these factors is the price of their products. In the end customers pay a very low price for their coffee and breakfast sandwich. Convenience is another important factor that helps Dunkin' Donuts gain repeat customers. The drive through is a very positive thing for their business because when people are on the move they can't be bothered to get out of their car to go inside. Ultimately, Dunkin Donuts is consistent with the brand image. If Dunkin' Donuts were to reposition itself, its overall sales would decline because that's not what its customers want. A company's weaknesses can be detrimental to the company. Unfortunately the employees at Dunkin' Donuts aren't all that friendly, making the customer experience not so pleasant. Getting more personal with customers builds customer relationships that can be very beneficial to Dunkin' Donuts sales. Not many people tend to frequent a Dunkin' Donuts like they would a Starbucks because it's not the cleanest place to sit and relax. Cleanliness is a great attraction to the customer's eyes, so if his atmosphere is perceived as dirty and unsanitary, he will start to lose his business. Overall, Dunkin' Donuts still maintains its brand image and continues to satisfy millions of customers