Railroad in its simplest form is a delivery company. We deliver goods to companies so they can produce the products they sell to people. Norfolk Southern understands the importance of being a link in the supply chain. If the goods we deliver do not arrive on time, our customers will not be happy and will lose business. If this happens frequently enough, we will lose their business. Our vision statement is: “To be the safest, most customer-focused and successful transportation company in the world” (Norfolk Southern Corporation, 2015). Being more customer focused means knowing our internal business to meet our customers' needs. To adequately meet the needs of our customers we must be aware of our internal weaknesses. On the fourth quarter 2014 earnings call, CEO Wick Moorman