Decades ago, business was about consumers walking into stores, picking up items, paying, and leaving. They received the items they paid for immediately. Not that it's any different now, in 2014, but businesses are now taken to a whole new level. It's called e-commerce. E-commerce is any type of transaction conducted electronically over the Internet. We can purchase all types of products and services online, without having to go to the store itself, and we can also bid on goods, from electronics to real estate. No one in the 20th century had the idea that you could purchase goods via some gadget like laptop or iPad or even bid on property, without attending the auction itself. There are also online advertisements. We can promote things online through social media or e-banners. Many businesses use social media such as Facebook, Twitter, Pinterest and Instagram to advertise the products they sell. They have a website ready for consumers to review their products and purchase them. In the business world there are the terms "first mover" and "second mover". First mover means being the innovative leader and being the first to create a new business in a specific market. While second mover, it is the second company that followed every step taken by the first mover, to have the same success and be welcomed into the sectorENTELLIUM, DIGG, PEERFLIX, ZAPPOS AND JIGSAW: SUCCESS FOR SECOND MOVERS IN E-COMMERCEFIRST MOVER AND SECOND MOVE While these are the keys to e-commerce success, there are other circumstances to watch out for for second movers. The first to move will be the first to have the source and access to the best resources in the industry. They can locate strategic production locations, depending on the type of items that...... center of paper ...... skipping and conducting a B2C business through all types of sales and events, especially when customers they are well and fairly served.Payments and catalogsWhen a customer purchases a product, it would be much more understandable and convenient if the additional cost, such as the shipping cost, was clearly listed. No customer would like it if they purchased $100.00 worth of goods, but ended up paying an additional $30.00 for shipping or $5.00 for donation, and so on. Typically, people are quick to assume that the company is a scammer; when the fact is simply that the shopping site does not display clear information about how much the goods cost the buyer, including any additional costs included. The shopping cart is also a component of a successful website that is expected to be given careful consideration. Many customers have said that most web shopping carts are difficult to modify. [2]