Did you know that 35% of the US population is considered obese? Furthermore, 66% of the population is considered overweight or above? (Saint Onge 2014) Even more frightening, in 2012 the Centers for Disease Control and Prevention reported that more than one-third of children and adolescents in America were overweight or obese (CDC 2014). The media sources used investigate the political, scientific, historical and cultural reasons behind the childhood obesity epidemic in America. Obesity is a rapidly growing epidemic in America and these sources present the facts causing this epidemic. And also how children in American society are unfairly influenced by the media, especially advertising. (Greenstreet 2008). In the documentary Killer at Large, former Surgeon General Richard Carmona noted that “Obesity is an internal terror. It is destroying our society from within, and unless we do something about it, the scale of the dilemma will dwarf 9/11 or any other terrorist event you can point to…” Carmona is indeed right, with the rapid increase in obese children, America is on track to produce a generation with a lower life expectancy than their peers. One of the main factors is the media portrayal of obesity (Greenstreet 2008). In today's society, parents are not only concerned about the influence of television on their children's behavior, but also about their weight and health. According to a study conducted by the Kaiser Family Foundation, which studied the role of media in childhood obesity, obesity increased by 2% for every hour of television in adolescents between the ages of 12 and 17. Food and drink advertising has a very strong influence on children. Most products are advertised... in the middle of the paper... s: A problem with the media?" ABC News, February 24. URL consulted on April 22, 2014. (http://abcnews.go.com/ Health/Living/story?id=118227)Sutherland, Lisa., MacKenzie, Todd., Purvis, Lisa., Dalton, Madeline. "Research shows that the placement of food and drink products in films can be a powerful source of advertising for children." Hood Center for Children and Families. Retrieved April 22, 2014. (http://hoodcenter.dartmouth.edu/FoodProductPlacement.html) Robert Wood Johnson Foundation. 2011. "Influence of the Media on Overweight and Obesity Among young Latinos." Retrieved April 23, 2014. (https://salud-america.org/sites/saludamerica/files/SocialMediaBrief.pdf)Mayhew-Russell, Shelly., Mcvay, Gail., Bardick, Angela., Ireland , Alana. “Mental Health, Well-Being, and Childhood Overweight/Obesity.” Obesity Journal. 2012. Retrieved April 23, 2014. (http://www.ncbi.nlm.nih.gov/pubmed./22778915)
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