2014) strategies are created at three broad levels: aspiration, orientation and operational strategies. The first and second can be easily accessed through the organization's knowledge management repository. A short investigation to try to find the action plan that should execute the organization's strategy led me to a dead end. It is not easy to find evidence of the processes that will transform that vision into policies, procedures and actions. And, without understanding it as a whole, people struggle to accept or even understand it. Investigating whether the root cause of the problem is directly linked to a bad strategy or its poor execution would be a huge challenge at this point. It would be better instead to focus on finding an alternative, a shorter path to start trying to make a difference, not for Organizational Strategies but for a small group of people, in a small project linked to a small and specific group of stakeholders. The PRUB model proposed by Driver (Driver, P 2014) provides a good alternative. If applied in small doses, starting as an experiment and using only some Sub-Strategies in a controlled environment, it could demonstrate its value and efficiency by producing tangible results and highlighting that a better way of approaching projects and making them successful, in reality