By the end of 2016, the Ministry of Information and Communications granted official licenses to four large enterprises in Vietnam to implement the fourth generation (4G) mobile phone system, namely Viettel Telecome, VNPT (Vinaphone), Mobifone and Gtel Mobile. The 4G market in Vietnam is booming and service providers compete fiercely with these huge market shares. With the fierce competition in the 4G market, service providers always want to provide maximum satisfaction to customers when using their services. According to an IDG survey announced at the end of July 2017, Viettel is the service provider that achieved the highest customer satisfaction in the category "4G Service Provider Typical Coverage": Viettel has installed 3600 4G stations in 63 provinces, the coverage is sufficiently high to cover 95% of the population. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay However, there are still some important questions. Also according to a survey conducted by IDG, in the competition with Mobifone, Viettel lost in the "High-quality 4G service provider" category. Specifically, the criteria in this category are data upload speed, data publishing speed, use of television services, watching movies online (use of more data), use of social networks (Facebook , Instagram, Twitter,...). This is the first problem for Viettel. In the competition with Vinaphone, Viettel lost in the “4G service provider has good customer support” category. Items in this category include the following: service charges (package price, retail price), convenience of service, variety of promotions, customer service. This is the second biggest problem for Viettel. Great companies always consider customer satisfaction as the core of their value for long-term success and prosperity. In addition, the project “The Project to Implement Mobile Service Provider Shifting Service, Maintaining Subscriber Number in Vietnam” has been approved and will begin on January 1. Viettel should improve the above to increase customer satisfaction and loyalty. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay According to the statistics company StatCounter in October 2016, the number of users accessing the Internet via the Internet has surpassed that of the computer. Specifically, traffic coming from mobile and tablets is equal to 51.2%, while the desktop wallpaper is equal to 48.7%. The following statistic provides information on global mobile data traffic from 2016 to 2021. In 2016, global mobile data traffic amounted to 7 exabytes per month. Global mobile data traffic is expected to reach 49 exabytes per month in 2021 with a compound annual growth rate of 47%. Everyday mobile activities such as mobile social media use, including mobile chat and voice or video calls, and mobile e-commerce drive mobile traffic, but mobile video has the highest growth rate among all categories of mobile content. This is not surprising, given that more than half of global digital video plays during the fourth quarter of 2016 were via mobile devices..