Memory is the extraordinary capacity of the mind, through which information is encoded, stored and downloaded. It is the mental faculty that is able to retain and remember previously experienced sensations, impressions, information and ideas. It is the brain's ability to retain and learn from the past. Since ancient times, the phenomena of information coding in the brain have fascinated and still fascinate many scientists. However, exactly how the brain remembers is not yet fully understood. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Lavie (1995, 2000) presented perceptual load theory as a potential solution to the long-standing debate about early and late attentional selection. Broadbent (1958) instead argues that selection occurs in the early stages of the process. He suggested the concept that information must first pass the sensory filter. However, this filter has a limited capacity, so any information that is not directly present will be destroyed. While researchers such as Deutsch and Deutsch (1963) have argued that this filtering of irrelevant stimuli occurs in advanced stages of processing. Then all information is processed on a sensual level. Only before the working memory level is the semantic content of the message a filter. Lavie (1995, 2000) attempted to resolve this debate, stating that both early and late selection occur in different ways depending on the stimulus presented. Broadbent (1958) was the first scientist to describe the human computing system as an information filtering process. According to his concept, information is simultaneously introduced into sensory memory and remains there for a short time available for further processing. This theory assumes that a selective filter is needed to cope with the enormous amount of information absorbed. The information selected to pass through the filter is then available for short-term memory and manipulation of the selected information before being stored in long-term memory. To support his hypotheses, he conducted an experiment using the dichotomous listening task. In this test, he sent a message to the examinee's right ear and another message to the other ear. The result of that experiment showed that people will repeat messages because they are sent ear to ear and not in the order they were heard. Furthermore, goal-directed behavior requires attentional control. Therefore, a high degree of selectivity appears in the information processing flow. The Deutsch & Deutsch (1963) model is called the late selection model. It states that all information (attended and unattended) is analyzed for meaning of the choice of input data for full awareness. They stated that all stimuli are analyzed completely and that the most important stimulus determines the response. The factor that determines the choice of information is its timeliness. They also distinguish the level of awareness of the stimulus because they are separate from the analysis of meaning. It follows that semantic selection does not always require the participation of consciousness. Lavie (1995, 2000) presented an idea of ​​perceptual load theory regarding the recognition of objects from the same or different points of view. The results showed that high perceptual load reduces distractor recognition levels. It also demonstrated that distractor recognition levels are not affected by.