Sociocultural environment of Radio Shack Radio Shack is a computer-controlled radio that has a function of recording live programs. It is available in both the United States of America and Canada. The socio-cultural aspect for both countries is different in the sense that the United States is diverse with many ethnic groups while Canada lacks diversity as it has few ethnic groups. The culture of a place is typically influenced by the number of ethnic groups that exist. For example, the United States and Canada are different in market structure and consumption. For both countries there is considerable variation, which can be attributed to different cultures. In the United States it is necessary to incorporate diversity in a broad context, while in Canada it is not necessary. As such, the sociocultural environment is seen as critical to crafting generalized decisions and operational needs specific to each sociocultural cluster (Macky et al., 2008). Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essayGeert Hofstede considers the sociocultural environment as a different way, in which individuals of one group are distinguishable from another. This is a result of how they have adapted to their society and how they can see and react to various elements (Hofstede, 2011). States' socio-cultural aspects include considering a product based on its merit, i.e., how it satisfies the need for which it was purchased, and the cultural aspects of the company involved. Additionally, the company may consider participating in various social responsibility programs. Corporate social responsibility programs are essential to this; they can help market the company's products in their localities. Radio Shack is a company that survives in different cultures, however, Canada, on the other hand, is more about how a product can collectively achieve desired results. In this case it is not a single person but the entire group. Likewise, corporate social responsibility that the parent company is involved in plays a role in enhancing Radio Shack's market penetration. The socioculture of the United States is first and foremost focused on individualism, which ideally means that each person wants a product or service that perfectly meets their needs, and many consumers do not take into account the tastes of others (Apsalone & Sumilo, 2015). As such, Radio Shack is intended for personal satisfaction. When it comes to masculinity, the United States is not as divided when it comes to gender-friendly roles, ideas, or products. From a business perspective, Radio Shark can easily qualify as a unisex product that meets the needs of both men and women. Uncertainty in the US is high because they are tolerant of various ideas and allow companies to test products without any restrictions. For Radio Shack this is a good environment to try new products, as the market allows for a variety of products without having to judge and condemn them in their entirety. Canada, on the other hand, is more interested in collectivism, mainly because it has fewer ethnic groups than the US. Therefore, strong groups such as extended family ties or the influence of church groups exist at different age levels (Dube et al., 2015). Radio Shack must be punctual when it comes to the programming of a product as this market only requires a single individual to influence sales to a huge group due to collectivism, which represents socio-cultural aspects. The other aspect of masculinity in Canada is pronounced in the sense that men and.