Table of ContentsPrevious ResearchConclusion on Previous ResearchSales to Housing Development in Practice EvolutionChapter Two ConclusionsThis chapter will describe and discuss the detailed review of published articles, previous dissertations and theses from secondary school applicable data sources regarding this research. Start what has been in the area of ​​topics such as the latest statement of information from books, magazines, articles, magazines and newspapers. In this way we will be able to gather the information necessary to support or counter further arguments. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Previous Research By following the research through the easily accessible secondary data, the researcher discovered three researches that can be classified as related data and almost similar to this research. Below is the summary of the previous theses: The first is a research on marketing strategy completed by Mike Flynn, he is a research staff writer. Mike Flynn is the leading and experienced real estate marketing consultant and has spent 18 years in marketing leadership. He concluded that a marketing plan for homeownership integrates almost identical elements and structure, whether it is a proposal or master plan for an apartment, a townhouse, a plot of land and for a retirement living project. A successful marketing plan will need to capture ownership and contain perception by the entire project team with the marketer essentially creating and driving it. The second is after-sales service research published by the Queensland Government. He stated that a sale is the basic method of increasing sales, but not the end. Offering quality real estate after-sales service reveals to our clients that we want to build a long-term relationship with them, be worthy of their loyalty and business, especially in the property development sector. Many successful real estate development companies apply after-sales service strategies to achieve high sales goals, establish customer relationships and maximize profits. Offering quality after-sales service can also attract our customers who will come back to you and inspire them to introduce your business to other customers. The after-sales service you cover for your point of sale depends on what you do, including customer service and business techniques. Beyond that, it also includes how you communicate and follow up with customers after they leave the premises, such as preparing for follow-up communication and efficiently handling customer complaints. The third is research on innovation theorized by Dr. David Kirk. According to him, innovation is vital to a company's success in today's highly competitive property development environment, especially as customers become more demanding and savvy. Entrepreneurs need advantages to survive and stand out. Innovation in sales is always the factor that motivates companies' race for relevance, for their products and services. Everyone can undergo innovation. Carrying out innovation in business will definitely help you manage funds and time effectively and will give you an undeniable superiority to expand your business in the market. The fourth is quality research conducted by Professor David Adams and Dr Chris Leishman. They have managed to understand that improving the quality of housing is economical for the well-being and benefits of customers and property developers in the long term. Preparing for oneProfessional, quality construction will reduce maintenance and repair costs, saving the developer money in the long term. When done correctly, developing good quality, affordable housing requires a collaborative effort throughout the planning, design and construction process. Although the difference in determination in pursuing quality will not be very significant, yet it is the crucial factor. Conclusion on previous research Simply put, based on the research published by researchers, it is clearly visible that there is a strong relationship between marketing strategy, after-sales service, innovation and quality in order to achieve sales improvement in practice evolution. Like the marketing strategy research completed by Mike Flynn. He summarized that a well-planned marketing strategy will require absolute and total control and perfect vision of the project together with the marketing professional who, literally, initiating and executing will increase real estate sales. He highlighted the property's marketing strategy which integrates almost identical elements and structure. The second is after-sales service research written by the Queensland Government. It mainly focuses on how after-sales service will improve the relationship between real estate developer and customers which in turn will improve and increase sales of real estate properties which is a win-win situation for both the real estate developer and customers since the result of This method will elevate your sales. The third is research published by Dr. David Kirk. He said that innovation is the point that has contributed the most to the real estate development market. He pointed out that nowadays customers are becoming more demanding and pursuing high standards. Property developers must adapt by innovating to enable them to increase sales and business in this highly competitive market. The fourth is quality research conducted by Professor David Adams and Dr Chris Leishman. They emphasized that quality is the key factor in increasing residential property sales. They concluded that quality will reduce the real estate developer's burden on construction costs through proper and meticulous planning. Sales to Housing Development in Practice Evolution In this study, the researcher identified the independencies that can influence the improvement of Sales to Housing Development in Practice Evolution based on theoretical framework principles in which the marketing strategy, the after-sales service, innovation and quality. First of all, marketing strategy can be defined as a comprehensive meeting plan of a company in order to get closer to people and turn them into customers of our business who we offer our product and service. A company's marketing strategy includes the value of the business strategy, important and valuable information about valuable customers and other high-level entities. Then there is the after-sales service which can be perceived as a task that is carried out after the products have been successfully delivered to the customers, which is permissible and justified for any service ties or customer connection in numerous business activities. service. According to Philip Kotler (2002: 508) “After-sales service is defined as a service provided by the company to the customer after the sale”. Besides that, according to Hindle and Thomas in Tjiptono Fandy (2008:32) “After-sales service is a service provided by the manufacturer to customers after the customers have purchased the product from the company”. So, the following independence is innovation which can be interpreted as the operation of creating something new or thinking something differently.