“In the information age, ignorance is a choice.” A common saying, if such, however, for the great majority of people simply means saying a product of the surrounding environment. A person's worldviews are dictated by their upbringing, religion, etc. That said, not everyone can share the same benefits. Ignorance cannot always be avoided. Leonardo Da Vinci's great works have no value if not adequately explained by scholars. It is not possible to make sense of those who have no guidance. Ethics is and can be the social norm. Any product, no matter how safe it may be, can still pose a threat to people's health and spread to animals and the environment. This is a fact. That said, every single product should have a clear label stating this. This can also be used to represent the ethics of targeting uninformed consumers in today's society. Most are children under 15 and seniors over 60, as well as minorities and religious groups. Children in this case have most likely always been a target for marketing media, although in modern times marketing has focused more on them, since children have a very good power of influence (through tantrums etc. ). It is safe to assume, however, that it is safe to believe that we should put a limit on the use of children as advertising for tobacco and alcohol companies. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Ethical questions will always arise when put into controversial practices. One thing that needs to be stopped is the marketing of questionable and objectionable material aimed at minors without any regulation. Ethical issues go far beyond what has been stated previously, plus they cannot be resolved as easily as they are made out to be, since they do not constitute concrete guidelines for what is ethical and whatnot. However that doesn't stop anyone from applying good old fashioned logic to ethical dilemmas that are different in marketing terms. Changing the perception of the exchange between two organizations can benefit the product or service by leading the company to make a better ethical choice. An example of this would be a benefits focus, which makes a company reflect on the actual benefits provided. This leads to effective customer focus, the company can make a responsible choice while providing information about the dangers in the products. With the logic applied, a company would not knowingly sell potentially harmful products to its customers believing that they are doing so for malicious purposes. Not to mention the main goal of all companies. Which means maximizing all wealth. For this to happen there must be an adjective to achieve as well as having an advantage for itself. Ultimately it all boils down to the perception of customers and the (products/services) offered by the company. The company is then able to create an advantage through its decisions, marketing practices, etc. This does not exclude, however, that the customer will only perceive the marketing strategy if it is able to offer value. As mentioned above, marketing teams should therefore try to predict the persistent effects that support such decisions. Not to forget that a single company will not be able to satisfy all the needs of the society, so companies spend money only on the designated target market. For businesses to maintain ethical and socially accepted behavior while achieving business goals and keeping up to date with trends in beliefs and values..