IndexStrengthsOpportunitiesRecommendations Netflix's ultimate goal was to prevent families from leaving the comfort of their homes and streaming from the couch or bed. A SWOT analysis will be conducted in order to generate an efficient recommendation. Some key factors will be mentioned. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Strengths Direct access to movies, Netflix original content, and TV shows Direct download via all internet-connected sources such as Smart TVs, phones, laptops, etc. Customer Loyalty Pain PointsTechnical issues in moving from DVD to online videoCompetition from competitors that have been here before their launch such as Pay per view, Red Box, "On Demand" and channel networks such as HBO, Showtime and Starz.OpportunitiesThe company offers streaming that can be streamed from different devices. Having more than one way to stream is a huge advantage in the streaming industry. Although the streaming industry is highly congested, they remain the platform for new entrants. Most competitors don't have the financial ability to stream on their own, so most try to connect to existing networks to accelerate their existence in the industry. Netflix CEO Reed Hastings invented the best Internet service in the world. His invention held back the number 1 for a while and that's what he intended. Over the years, the company has grown to more than 62 million subscribers worldwide and represents an average of 36% of Netflix-subscribed households. The world of streaming hasn't reached its peak, but you can imagine how many more millions of households will subscribe. Who will benefit most from streaming. The increase will depend solely on the separation from major cable TV subscriptions. Becoming number one and staying number one is the main goal. Winning a larger audience and actually getting them what they want when they want it is crucial and has led to a competitive war. Just when Netflix thought the blockbuster was gone after filing for bankruptcy, they somehow managed to reinvest $500 million against them. Meanwhile, Netflix has taken the initiative to use a defense tactic. This advocacy strategy helps subscribers easily use tools from home. This strategy helps reduce overhead costs across key networks and channels. Competitor Red Box may offer DVDs but not in the same way as Netflix. Red Box still requires you to leave the house, when Netflix offers DVDs shipped by mail as well as online. The biggest advantage Netflix has over the competition. The subscriber simply goes online on the device where Netflix is ​​located and clicks on the video they want to view. Netflix has also partnered with other companies that create and sell devices running Netflix (smart TVs). These resources are key advantages to have over other competitors. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay Recommendations As a recommendation, Netflix's focus should overall be on video streaming. Using the Focus strategy to narrow your competitive scope can be very helpful and may slowly eliminate other competitors. Recognizing that a problem exists is one of the first steps in the decision-making process and allows Netflix to find solid solutions. Obtaining advanced technology develops a new audience. Being number one in streaming technology will give Netflix the right to divide itself.