While many cultures celebrate the aging process, in our Western society looking young is an obsession and growing old is never celebrated. We often associate age with evil: poor health, bad appearance, addiction, disability and irrelevance. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay In 2015, 51,140 surgical procedures were reported. This is up from 45,406 the year before. The cosmetic procedure industry is booming and it is becoming increasingly popular to undergo work to look “younger” and more “beautiful”. In particular, there has been an increase in non-surgical treatments such as Botox to reduce wrinkles, where average patients are between the ages of 35 and 55, an age at which most women begin or feel old. People want to look good and aging can make women feel worthless and ugly due to the portrayal that our society and the beauty industry has portrayed. There are thousands of products that claim to be anti-aging, proving that the beauty world is promoting that youthfulness and prepubescent skin is beautiful. The outrageous prices of some products have been found to play into people's insecurities about aging. The “beauty myth” advertised by brands and products shows how women in their 40s and 50s should look in an ideal world using famous aging celebrities. For example Jennifer Aniston, who is 48 and doesn't look older than 30 due to spending £1,353.95 a month on her face alone, virtually every public figure, from politicians to actors to TV presenters, has had a job done on his face. or body to stay young and stop time. Along with the procedures that celebrities take to stay beautiful, in advertisements their skin, hair, body and features are all airbrushed and Photoshopped, ultimately giving women an inauthentic and deceptive version of what they should look like. Please note: this is just a sample. Get a custom article from our expert writers now. Get a Custom Essay We are bombarded daily with images in television commercials, magazines, billboards, and the Internet. It's all about the image, not the experience and wisdom behind the faces. Why, when previously gray hair and wrinkles coincided with patience, self-awareness and wisdom? As Hannibal Lecter told Clarice in 'The Silence of the Lambs,' "We will begin by desiring what we see every day." Advertisements and social media portray young people as sexy, attractive, cool and connected. Look at any magazine, movie, video game or TV show and it's easy to see. There is no greater compliment we can give someone than to say, “Wow! You look so young!”. Even in children's films such as Tangled, the Disney film, mother Gothel used Princess Rapunzel's magical hair to keep her "young and beautiful", showing the new generations of society that looking old and wrinkled is ugly.