IndexCompany OverviewSwot AnalysisReferencesCompany OverviewVery few people have not heard of the Target company, they are almost in every city in the United States. They are a retail company known for their hip, trendy and urban style. Target is made up of five major product departments: Beauty & Housewares (which includes pet products), Home Decor, Food & Beverage, Hardline Products (which consists of electronics, sporting goods, toys, and software) , clothing and accessories ("Target Corporation", 2019). Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay. Their demographic is based on upper class young adults. The target demographic is adults ages 25 to 44 (“Target Demographics and Shopper Insights,” n.d.). It is frequented more by adults who have children than by adults who have a college or advanced degree (“Target Demographics and Shopper Insights,” n.d.). Swot AnalysisTarget has defined itself as a very urban, hip and trendy store in an area of ​​the country that is becoming increasingly urbanized. This is probably why it appeals so much to the Millennial generation, a generation with a very urban lifestyle. Millennials also have lower disposable income, making them more likely to shop at discount stores. Target also has a lot of talent in the marketing department. Whether it's TV commercials, social media ads or in-store displays. As for advertising, they have fun and trendy commercials that stick in customers' heads and tend to entice them to shop there. For displays, Target is known for being a store where a customer comes in for an item and leaves with a full cart. This can partially be attributed to the store layout and how the items on display attract attention. Target has failed to take advantage of additional services that can be provided in retail stores, such as how Walmart offers gas stations, banking services and spas. services. These additional services can attract customers who stopped to complete something at the bank but then see something in the store and decide to buy things when they didn't originally go to the store to buy anything. Or how a customer might be shopping when they see the nail salon and decide to stop in for a manicure. These additional services are a way to attract customers who initially did not intend to make purchases. Another weakness of Target is online sales. There are many ways Target could improve its website or app. The fashion department, for example, may need a lot of changes. The photos are not uniform, some have models wearing the clothes, while some are on mannequins, while others are lying down. This can be extremely frustrating as it makes it more of a guessing game when it comes to size. Another thing that could be improved is the sorting or naming of the article. If you see a top in stores, it's extremely difficult to try to find it online. There are few cities you can go to that don't have a Target located there. In every highly populated city you can locate an Objective. And it looks like they're continuing to expand across the United States. Another opportunity for Target would be to expand its online presence as online shopping becomes more and more popular. Neighborhood Marketplace stores are becoming increasingly popular, especially at universities. These stores are a smaller version of the supercenter and are useful when