"Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original EssayIs digital transformation making its presence felt? Surely, if one ranges from the contribution that apps alone have made to our national income. Data suggests that in 2015-2016 apps contributed 1.4 million to our GDP. This, along with other aspects of the digital revolution, could bring the their contribution to more than 1% of GDP. So what exactly is digital transformation? It refers to innovations that connect technology, data science, devices and business strategy leading to improvements in business processes or customer experience. Digital transformations focused on improving the customer experience are an instant success. Today, when I get into an Uber, there is almost no oral communication I have to do with the driver. Technology does all the work, from giving directions to paying. Digital transformation has created markets that were previously beyond our imagination. Airbnb has used technology to bring together sellers and buyers from all over the world, significantly reducing search costs for both. It is no wonder then that their market capitalization has seen exponential growth. Amazon's Jeff Bezos is giving competition to Bill Gates and will replace him as the richest person on earth. For any existing business, this exercise has become crucial. The free market ensured that only the most competitive businesses survived. Digital transformation offers a company the opportunity to gain miles ahead of much slower competitors. In an otherwise oligarchic market, it offers the company the opportunity to become a leader and rewrite the rules of the game. The General Electric wind farm, another digital transformation that pairs turbines with digital infrastructure, is estimated to have an overall value of $50 billion to the energy sector. NETESPRESSO's digital intervention has helped understand the millennial customer crowd with much clarity. It offers a complete sales solution capable of managing the entire purchasing cycle, from prices to quotes to orders. While these are examples from top companies, it is widely recognized among businesses that digital transformation is key to their survival. A survey conducted by PWC states that 85% of business decision makers say they have a two-year time frame to make significant steps in digital transformation, otherwise they will suffer financially and fall behind competitors. To survive in the time to come, it is necessary to understand that every business is a digital business. A startup in Pune called 'Early Salary.com' provides urgent and quick personal loans at low interest rate to those who are broke at the end of the month. However, they call themselves a Fintech company. They have appointed a Chief Technology Officer who oversees their digital and analytics activities that help generate more business and reduce costs. In larger organizations, it is estimated that more than 75% of the Chief Information Officer's time is focused on analytics, cybersecurity and creating new revenue streams through digital services. CIOs are increasingly integrating the role of HR leaders in terms of developing capabilities that drive business results. Technology purchasing decisions are no longer the domain of the IT department per se, but each line of business in an organization makes those decisions independently. As with organizations, business schools must also"