To begin with, culture has been one of the most important things we need to understand to learn more about consumer behavior, it includes everything from the influence of individual processes of thought, beliefs, laws, language and behavior passed down from generation to generation. (Quester, P & Garlin, F 2014). In Western culture people aged 18 to 50 love to travel around Australia. However, teenagers (so-called subculture) from 18 to 25 years old do not like to travel in a caravan, because the term travel in Western subculture means going abroad and does not mean a 2 to 4 hour trip. On the other hand, Westerners between the ages of 34 and 50 or older can travel by car and take a long trip. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay On the bright side, although the caravan industry does not attract many local teenagers (Amanda M, 2014), the caravan industry attracts teenagers from other Western countries. countries such as the United Kingdom, Germany, the United States, France and New Zealand. It was claimed that data released by Tourism Research Australia shows a total of 334,184 international caravan and camping visitors for the year ending June 2016, up again by 12% on the previous year. (Caravan Industry, 2016). Furthermore, the caravan industry has not only attracted Western teenagers from abroad, but also many Asian (mainly Chinese) tourists. In most Chinese culture, middle-class people admire the upper class and will always want to be regarded as upper class. When traveling in the upper class, they usually travel only with family or friends, while middle-class Chinese often travel in groups with travel agencies. However, both the middle and upper classes like to travel in groups as they don't speak English well and don't know where to go. However, today's Chinese teenagers are fluent and know more about what's going on outside of China. through online social media and the Internet. Chinese subculture or Chinese teenager nowadays is similar to that of Western teenagers. Tourism Research Australia data shows a 112% growth in Chinese caravan or camping overnight stays in the year to September 2017, as more people can organize their own trip (Nicole H, 2018) and when traveling to China teenagers tend to look for cheaper solutions. -boosting holidays as China's economy slows and people feel less wealthy Visitor arrivals from China grew 12% over the period, reaching 1.2 million people, making China's total tourism spending fell 4% to $3.1 billion, attributed to a 10 percent decline in group tour visitors. (Nicole H, 2018)