“Our society needs more heroes who are scientists, researchers and engineers. We must celebrate and reward people who cure diseases, expand our understanding of humanity, and work to improve people's lives." - Mark Zuckerberg Say no to plagiarism. Get a custom essay on "Why Violent Video Games Shouldn't Be prohibited" '? Get an original essay People need qualitative research to further improve the lifestyle they live, as well as to advance technology and the environment they are surrounded by. Through quality research, society is able to gain better insight into today's most current and pressing issues. Using information derived from research, people make better life decisions. In the documentary Super Size Me created by Morgan Spurlock, viewers follow the case study of a man determined to find the results of eating only fast food for an entire month. After discovering that approximately sixty percent of all adults living in the United States are overweight or obese, Spurlock himself follows a thirty-day McDonald's diet. As the real underlying issue of McDonald's food having no significant nutritional value becomes clear, Spurlock attempts to dig deeper and question whether or not the fast food industry is responsible for the "obesity epidemic." Through an analysis of the McDonald's 30-day diet, Spurlock discusses the importance of a quality case study regarding nutritional health and reveals that regularly indulging in fast food causes serious harmful harm to one's health. Quality case studies are in-depth investigations of a single person, group, event or community based on key operational definitions. These operational definitions indicate how the study concepts are to be measured, what operations will be employed, and how they will be used to produce results. Spurlock directly states his working definitions, which he uses in his hypotheses and, subsequently, with reflection on his case study. He states: “[The rules for this McDonald's 30 Day Diet are:] rule number one: [I] can only zoom in when asked; rule number two: [I] can only eat McDonald's food... including water; rule number three: [i] I have to eat everything on the menu at least once; and rule number four: [I] have to eat three meals a day.” This statement by Spurlock provides a definition of the terms used in his hypothesis; He also creates an exact procedure for his diet and shows exactly how he intends to determine his data. By establishing these measurements he eliminates errors in his research by narrowing the possibility of misinterpretations for what he is studying. Quality case studies continue over long periods of time, so that processes and developments can be studied as they happen. To properly investigate a topic, researchers examine a person's daily routine, as well as the people around them, and the official documents that surround and support the topic the case study is directed at. During the 30 Days of McDonald's Fast Food Diet, Spurlock shows extensive qualitative data, descriptions of events from his personal point of view, as well as some legal documents that share the same ideology that McDonald's causes problems in the lives of ordinary people. Spurlock states, “More than 60% of Americans do not engage in any form of physical exercise; so for the next 30 days, I won't either... I'll... make a checklist of... the things I eat for breakfast, lunch and dinner..." It's clear that Spurlock created a search,.