Graphic Design is all around us. Everywhere you go, you see the work of graphic designers. When you go to the airport and see the colorful signs, or if you go to the shopping center and look at the posters with offers and images to attract customers. “Graphic design is the activity of creating or choosing signs and arranging them on a surface to convey an idea” (Newark 12). This quote is similar to the current definition because graphic design is primarily visual communication. Graphic Design can be specified in many ways, but it has three main points, such as the contrast of fine arts, the role of a theory, and the comparison of advertising and graphic design. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Most people think that graphic design is related to fine arts, but this is false. The reason for this confusion is because we use the same tools as a painter, sculptor and photographer to convey our ideas onto a canvas but have completely different purposes. So what are the differences between fine art and graphic design? Fine Arts is for artists who create works for their own satisfaction and can be an emotional outlet for artists to express what they feel inside. Graphic design exclusively involves the public. Graphic design is primarily visual communication. Visual communication must be deliberately perceived and the brain picks up the signal through eye contact. One way to look at a designer is to look at it as a process of building a puzzle. Ernest Gombrick, in his seminal book 'The History of Art' wrote: “There really is no such thing as art, there are only artists” (Hembree 14). We can compare it to a graphic designer by saying that it is not graphic design. In the work of every graphic designer there are models, codes, forms and genres. These models can create a fabric of visual languages that never stops updating and evolving. The graphic designer is therefore someone who always gives meaning to his material and mediates it through the forms and codes of visual language. Theory comes from books, but each designer forms a specific theoretical basis. A theory is a set of ideas, made up primarily of history, in which scientists and historians had to depend on their own assumptions and observations to form an idea or hypothesis. According to Drucker, “I don't think design needs theory, but I think designers need theory” (Newark 60). Designers need to form theories by looking to get inspiration. The reason for this is that design has no intellectual meaning, therefore designers are not influenced by reading theoretical texts. The work of a designer requires patience and can be quite challenging to endure all the steps. Designers are given specific types of problems that they have to give a clear idea of what is displayed, deal with the budget and think if there would be other types of obstacles to deal with. Then the ideas are put in my newspaper to be printed or the ideas are put online for the public to see. “To design is to create order and function according to a plan” (Hembree 15) Without order in a design project, you will have little success moving forward. People would say that these features share the same characteristics as advertising; They both use images to grab the audience's attention, they use websites and print, and they both use logos. The only difference is that advertising promotes a certain product or brand, and designing is an organization of many products and brands themselves. It can be said that yes, both advertising and design belong to the same family, but advertising would.
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