Index IntroductionThe NFL's Unique ApproachAdvertisement AnalysisConclusionWorks CitedIntroductionThe Super Bowl, an annual spectacle celebrated for its intense football action, has also gained widespread recognition for its iconic commercials. These adverts hold a special place in the hearts of viewers, as they not only entertain, but also become a topic of conversation long after the match has concluded. Companies are vying for coveted slots during Super Bowl commercial breaks and are willing to invest huge amounts of money to secure a spot in this advertising extravaganza. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Super Bowl commercials are in a league of their own. They aim to stand out from the crowd, make a memorable impact and resonate with a diverse audience that includes both football fans and casual spectators. It's no wonder that, according to CNBC, the Super Bowl host network charges a staggering $5.25 million for just a 30-second commercial during the championship game. While this may seem like an exorbitant investment for such a short period of time, it often pays off handsomely from a business perspective. The NFL's Unique Approach Among the myriad of commercials gracing the Super Bowl airwaves, one stood out as particularly notable: the NFL's 100th season celebration campaign. The NFL, an institution that has been a cornerstone of American sports for a century, has decided to celebrate this historic milestone in a distinctive and engaging way. The commercial begins with the formality of a ceremony but quickly takes an unexpected turn when a soccer ball emerges as the center of attention. This unexpected twist sets the stage for an exuberant and joyful display of soccer prowess. Athletes, both past and present, converge to enjoy the simple pleasure of playing ball. What might seem like a casual game of catch reveals its depth upon closer inspection. The commercial celebrating the NFL's 100th season isn't just a spontaneous ball game; is a carefully crafted tribute to the league's rich history. As the athletes play with the ball, attentive spectators will notice that their actions are more than just fun and games. The spot incorporates signature moments from these athletes' careers, turning the playful interaction into a tribute to their individual successes. For example, the commercial pays homage to Odell Beckham Jr.'s extraordinary one-handed catch, a defining moment in his career. This move not only celebrates individual accomplishments, but also honors the legacy of the NFL. The inclusion of former iconic athletes such as Terry Bradshaw and Michael Irvin highlights the league's enduring history and the passing on of football tradition to subsequent generations. To fully appreciate the significance of celebrating the NFL's 100th season, it is essential to understand the historical importance of the league. Founded on August 20, 1920 in Canton, Ohio, the NFL has been a cornerstone of American sports for nearly a century. Its popularity extends far beyond national borders, attracting millions of viewers from all over the world. While regular season NFL games typically draw around 20 million viewers, the Super Bowl takes this phenomenon to another level. The championship game, held every year in February, has an average audience of around 100 million people. This staggering number means that the Super Bowl attracts the attention of afive times more spectators than regular season games. The Super Bowl serves as the focal point of the NFL, capturing an immense and diverse audience. Recognizing this unique opportunity, the NFL strategically chose to air its centennial celebration commercial during a Super Bowl commercial break. This decision not only allowed the NFL to engage its existing fan base, but also provided an opportunity to reach new and potential viewers. From a marketing perspective, this move was astute, as it aimed to expand the league's future audience. By airing the celebratory spot during the Super Bowl, the NFL appealed not only to its most devoted fans but also to the countless viewers who tuned in for the spectacle of the game itself. This strategic approach maximized the reach and impact of the commercial. Commercial Analysis The commercial celebrating the NFL's 100th season is a masterful mix of entertainment and storytelling. Rather than sticking to a singular theme, it incorporates various elements to create a compelling and memorable narrative. The commercial boasts an ensemble cast of A-list athletes and celebrities, who use their star power to complement the overall sense of fun and excitement. As we delve deeper into the analysis of the commercial, it becomes evident that it indeed incorporates elements of pathos and ethics. While the commercial exudes an exuberant and lighthearted vibe, the deeper emotional resonance lies beneath the surface. It subtly taps into viewers' emotions by featuring retired NFL athletes returning to the field, evoking nostalgia and sentimentality. This layer of emotion broadens the appeal of the commercial and reaches a diverse audience. The success of the commercial celebrating the NFL's 100th season can be attributed in part to Peter Berg's directorial finesse. He expertly intertwined elements of entertainment, nostalgia and emotional resonance to create a commercial that transcended traditional advertising. Berg's direction effectively incorporated pathos and ethics, enriching the narrative and message of the commercial. While the commercial exudes an overall sense of fun and camaraderie, it's Berg's ability to tap into deeper emotions that sets it apart. The sight of retired NFL athletes enjoying the game, as if transported back to their glory days, strikes a chord with spectators. This emotional level adds depth and breadth to the appeal of the advert, making it relatable to a wide range of audiences. The commercial celebrating the NFL's 100th season has garnered universal praise, particularly across social media platforms. Viewers from diverse backgrounds and interests found something to admire in this unique advertising piece. It resonated with football fans, sports fans and even those who normally paid minimal attention to the NFL. The commercial's success was not limited to its ability to entertain but extended to its reach. It has garnered over 100 million views, a significant milestone in the realm of media and advertising. This achievement highlights the profound impact of the commercial and cements its place in the annals of Super Bowl advertising history. Conclusion The commercial celebrating the NFL's 100th season during the Super Bowl is a masterpiece of marketing and storytelling. Incorporating elements of nostalgia, joy and an ensemble cast of athletes and celebrities, it successfully engages audiences on multiple levels. The strategic decision to broadcast it during the Super Bowl maximized its reach, appealing to both its existing fan base 2019,.