Apple's corporate mission and vision are the foundation of the company's success as the most admired company in the world. It was founded in 1976 in Cupertino, California, as a sign of alteration and cultivation in design. The particular characteristics are linked to Apple's mission and vision statements, which persist in motivating the company's employees to support and deliver change for the ambitious lead. “Apple Inc. has changed its mission of late, including changes to Steve Jobs' original mission for the company. Additionally, Tim Cook introduced Apple's new vision statement to reflect the company's current position. Therefore, the company's mission and vision evolve over time to address changing organizational and market conditions. “Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Apple's company mission statement has changed, the company recognizes the alteration of the company's outlook, which fuels the capabilities that Apple is capable of. The association identifies products in development and production, Apple's common mission is: “Apple designs Macs, the best personal computers in the world, along with OS Apple leads the digital music revolution with its iPods and iTunes online store; Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.” Apple's company mission statement specifically shows what the company does and what it intends to accomplish. “The mission statement mentions Mac, OS X, iLife, iWork” and others. The indicated analysis is valuable for identifying and framing the starting point for the next activities that the Apple company will implement. Apple's current corporate vision statement was introduced by CEO Tim Cook, who said, "We believe we are on the face of the earth to make great products, and that won't change; we are constantly focused on innovation. We believe in the simple, not overall; we believe that we need to own and control the primary technologies behind the products we make and only participate in the markets where we can make a significant contribution so that we can really focus on the few that they are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allows us to innovate in a way that others cannot and, honestly, we do not settle for anything less than excellence in every group of the company, and we have the self-esteem - the honesty to admit when we're wrong and the courage to change. And I think that regardless of who does what job, these values ​​are so ingrained in this company that Apple will do extremely well." The Apple company vision statement is significantly accurate and returns the company's absolute way of certifying advanced progress and achievements. The vision statement lists the dominant points, which refer to the Apple company's quick diversion design. “Additionally, Apple is known for intuitive, easy-to-use products that help improve everyday tasks.” Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay Apple company pursues its Mission and Vision statements to maintain its ambitious plan. Apple's vision statement is absolute and accurate enough to demonstrate future direction for the project. It also protects the different.