High hopes and expectations for The Cheesecake Factory's entry into Vancouver are on the rise as it was "recently crowned America's favorite casual restaurant" (Breslouer, 2016). With a menu of over 250 choices, there's no doubt that Vancouver families are excited about the idea of ​​this restaurant joining their land. However, Vancouverites are becoming very health conscious and Ellis (2015) even mentions "If all Canadians were lean, active and non-smokers like British Columbians, the country would reduce its economic burden resulting from poor health by 10 percent." hundred”. Therefore, the menu consisting of high calorific measures could scare away customers leading to a decline in revenue. Say No to Plagiarism original The few SkinnyLicious dishes offered by TCF will not be enough to satisfy customers and they will instead have to replace one of their favorite dishes such as the chicken salad sandwich which “reportedly provides 1480 calories and 23 grams of saturated fat” (Frey, 2018 ) It is crucial for the restaurant to find a way to cook healthier meals and source alternative ingredients. Another strength of The Cheesecake Factory is the fact that they have very low employee turnover while maintaining a highly trained workforce. Studies have shown that “the company spends an average of $2,000 per year on training per hourly worker, and everyone in the organization benefits from training and development initiatives” (Ruiz 2006). TCF's huge interest in hiring many employees for their new headquarters and accommodating their employees with the right training will further decrease Vancouver's unemployment rate. However, the company should keep the minimum wage increase in mind. For example, the government announced that “the minimum wage will further increase to $13.85 on 1 June 2019, to $14.60 on 1 June 2020, and to $15.20 on 1 June 2021” (Brown, 2018 ). Therefore, TFCs should consider how much they spend on training their employees and possibly find an alternative or cheaper way to train them. Furthermore, the Cheesecake Factory has a sustainable sourcing policy to practice its social and environmental responsibilities. For example, “the foundation of our animal welfare goals is based on the belief that every animal has inherent rights and should enjoy fundamental freedoms throughout its entire life cycle.” ”(The cheese factory, 2018). Advertising its support for animal welfare through television and newspapers will allow the Cheesecake Factory to acquire customers but also acquire a positive image. On the other hand, it is true that The Cheesecake Factory is a corporate restaurant that exists to maximize their profits by using the cheapest ingredient they can get. A great example would be miso salmon, a dish often praised by diners around the world. The menu describes the dish as “Fresh salmon marinated in miso and baked. Served with a delicious miso sauce, snow peas and white rice” (Philpott 2009). However, research shows that “about 90% of the salmon consumed in the United States is factory farmed” (Philpott, 2009). For this reason, if the company calls itself socially and environmentally responsible, it should not deceive customers by telling them that the salmon is fresh. In fact, one recommendation would be to provide information to people about what exactly factory farmed salmon is and possibly find a different route to getting real fresh salmon, which is something that Vancouver.