Starbucks Corporation is an American company founded in March 1971 by three people who met in college (Baldwin, Siegl and Bowker). Although its headquarters are based in Seattle, Washington, the company operates in more than 23,700 locations worldwide as of 2016 with more than $22 billion in sales. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Starbucks considers itself a leading retailer, roaster, and reseller of coffee. It is well differentiated from other places where coffee is served by the quality products they provide and, above all, the customer experience they create. It wasn't until the 1990s that Starbucks saw tremendous growth to become the number one coffee retailer in the United States, if not the world. That's because Howard Schultz, who bought the company's chain for around $4 million, decided to replicate the sensations he experienced in Italian coffee shops during his trip to Italy. This trip inspired him to bring that social experience to American society and later to the rest of the world. His background in marketing and business identified an opportunity to utilize the customer experience he wanted to create. As a result, it went through several strategic adjustments including adding different products to the menu, improving employees' relationship with the company, and providing comfortable and personal seating to customers. A business model describes how a company creates value for the customer, how it delivers it, and how it captures value from it. Today people go to Starbucks not only for the coffee, but also for the experience they can have. The unique value propositions offered by Starbucks depend on the customer segments it targets. For example, Starbucks offers unique quality coffee drinks for those who love coffee. As for professionals, Starbucks offers a space between home and office, a place where a business meeting with a colleague/partner can take place. Starbucks also creates an atmosphere where students and young adults can hang out, meet their friends/classmates, and even do their homework. The main channels used by Starbucks to sell its products and services are through its official stores or partners/merchandising in almost all cases. 70 countries. However, other channels such as supermarkets, airports and hotels are used as channels to reach more customers and increase sales. It has been argued that Starbucks vending machines failed to provide the Starbucks experience one can get in a store; like chatting with the bartender about life in general. But you still can't get a similar experience in the busy, bustling atmosphere of the store. Starbucks maintains a close, personal, long-term relationship with all customer segments who have integrated the brand into their lifestyle. It has created a sense of loyalty among members who can now use their loyalty card and mobile apps for payments. The creation of value propositions is due to the intense key activities that take place within the Starbucks chain. This includes effective marketing communications, efficient supply chain management, intensive research and development, and all other activities related to maintaining its stores. These key activities are supported by three main key resources. First, its staff (employees, suppliers and customers) who are loyal to the company by the way they are treated, its brand which has proven to be one of the most appreciated in the world and all the equipment, accessories, packaging and bottling plants available at Starbucks. The structure of.